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AI Hallucinations: Why They Happen and How to Prevent Them

  • Writer: Trent Smith
    Trent Smith
  • Oct 26
  • 4 min read
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What Are AI Hallucinations?


In artificial intelligence, a hallucination occurs when an AI system produces information that appears confident and factual, but is incorrect, fabricated, or misleading.


These hallucinations are not deliberate falsehoods. They are a by-product of how large language models (LLMs) work: by predicting likely word sequences based on patterns in their training data. When the model lacks the right information or context, it still generates an answer, because that is what it is designed to do.


The result can be a response that sounds right, but is wrong.

Common examples include:


  • Quoting laws or cases that do not exist.


  • Inventing statistics, references, or sources.


  • Confusing one person, company, or event for another.


  • Misinterpreting factual details when summarising documents.


In professional or legal settings, hallucinations can undermine trust, introduce risk, and lead to compliance breaches if not detected early.


Why AI Hallucinations Happen


AI systems like GPT models generate responses using probabilistic language prediction, they do not “know” facts in the way humans do. Instead, they estimate the next most likely word based on patterns found in vast datasets.


There are several key reasons hallucinations occur:


1. Missing or Ambiguous Data


When the AI is asked about a topic it has not seen before, or for which data is incomplete, it fills in gaps using linguistic patterns.


2. Overconfidence in Probable Answers


The model is trained to produce coherent text, not to remain silent when uncertain. This tendency means it sometimes generates plausible fiction rather than admitting “I don’t know.”


3. Misleading Prompts


Poorly structured or ambiguous prompts can cause the AI to misinterpret the question, leading to logically consistent but incorrect outputs.


4. Outdated Training Data


If the model’s data ends at a particular point in time, it may generate obsolete or incorrect answers about later developments.


5. Lack of Real-World Verification


AI lacks the ability to independently check information against databases, evidence, or the internet unless explicitly designed to do so (e.g., retrieval-augmented systems).


Hallucinations vs Errors: The Subtle Difference


While all hallucinations are errors, not all errors are hallucinations.


  • Errors arise from misunderstanding or misapplication of data the AI actually “knows.”


  • Hallucinations are invented facts, confident statements with no basis in the underlying data.


Recognising this distinction helps teams decide whether the problem stems from model training, prompt design, or missing source data.


How to Detect AI Hallucinations


Detection is part of responsible AI use. Organisations can use several approaches to identify hallucinations before they cause harm:


1. Fact-Checking Against Source Material


Always verify AI outputs against the original document, dataset, or official source.


2. Use Retrieval-Augmented Generation (RAG)


A RAG system connects the AI to a trusted knowledge base (like your internal document library). Instead of guessing, the AI retrieves contextually relevant documents and cites them when generating a response.


3. Ask for Evidence and Citations


If an AI cannot point to the source of its claim, treat the statement with caution. Reliable outputs can generally reference where their information originated.


4. Evaluate Tone and Specificity


Hallucinations often include highly specific but unverifiable details (like a law name or date that sounds right but is slightly off). Confidence without citation is a warning sign.


5. Human Oversight


Keep a “human-in-the-loop” process for all critical reviews, especially legal, financial, and compliance outputs.


How to Reduce Hallucinations


Reducing hallucinations involves both technical controls and operational discipline.


1. Use Verified Data Sources


Ensure the AI is connected to accurate, curated repositories, policies, contracts, or approved internal materials. This eliminates guesswork.


2. Provide Clear and Contextual Prompts


The more specific the question, the less likely the AI will wander into speculative territory.For example:❌ “Summarise this agreement.”✅ “Summarise the key termination and confidentiality provisions in this agreement.”


3. Employ Retrieval-Augmented Workflows


When AI can access and quote from your own data, it shifts from generative to grounded reasoning. This dramatically improves factual accuracy.


4. Fine-Tune for Domain Knowledge


While broad AI models are generalists, fine-tuned versions trained on verified industry data tend to hallucinate less.


5. Implement Confidence Scoring


Some AI systems can assign a “confidence rating” to outputs. Low scores can automatically trigger a human review step.


6. Encourage Self-Verification


Prompt AI tools to check their own responses before finalising:

“Verify this answer using your existing context before responding.”

This forces a second internal reasoning pass that often reduces inaccuracies.


When Hallucinations Matter Most


Not every hallucination is equally harmful. The risk depends on the context and sensitivity of the output.

Use Case

Impact of Hallucination

Required Safeguard

Casual research

Low – manageable through light fact-checking.

Manual verification.

Internal business analysis

Moderate – may mislead decisions or forecasts.

RAG and review workflows.

Legal drafting or advice

High – can result in false clauses, liability, or non-compliance.

Source-anchored prompts and legal oversight.

Public communications

Very high – misinformation risk and reputational damage.

Human approval and provenance controls.


Transparency and Disclosure


Organisations should disclose when AI tools are used to generate content, particularly where outputs influence decision-making or public communication.


Being transparent helps manage expectations and aligns with the principles of trustworthy AI, accountability, fairness, and human oversight.


Future Solutions


AI research is advancing rapidly in the effort to address hallucinations. Current innovations include:


  • Retrieval-Augmented Models: These models dynamically access live data sources instead of relying solely on pre-training.


  • Verifiable Generation: AI outputs are automatically cross-checked with citations before being displayed.


  • Fact-Consistency Metrics: Tools that score factual alignment between generated text and source data.


  • Model Self-Correction: New architectures that perform internal reasoning loops before producing a final answer.


Over time, these improvements will reduce hallucinations, but they will never eliminate the need for human verification entirely.


Summary


AI hallucinations are one of the most significant challenges in artificial intelligence. They happen because models predict text, not truth, and will produce confident answers even when the facts are missing.


The solution lies in verification, transparency, and responsible design. By grounding AI in verified data, maintaining human oversight, and designing precise prompts,

organisations can minimise the risk of misinformation while still harnessing AI’s power for insight, drafting, and analysis.


The key takeaway: AI can assist brilliantly, but it cannot replace the human responsibility to verify, question, and confirm.

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